7 Things to Consider When Creating a Marketing Strategy

If you’ve ever wondered how brands create those mind-blowing campaigns that make you stop scrolling, you’re in the right place. Marketing isn’t just about throwing ads around and hoping something sticks. It’s about connecting with people in the most strategic way possible. And to do that, you’ve got to have a game plan, a marketing strategy.

Let’s break down 7 things you need to consider when creating your marketing strategy, because winging it is so last season.

Define Your Target Audience

Picture this: you’re throwing a party. You’ve got the snacks, the music, the whole vibe going… but you forgot to invite the guests. Yikes! That’s what marketing without knowing your audience feels like.

Ask yourself:

1. Who are my ideal customers?
2. What are their interests, pain points, and daily struggles?
3. Where do they hang out online?

Understanding your audience is the secret sauce to crafting messages that hit differently. For example, if you’re marketing an inventory and store management app, your target audience might be small business owners, grocery stores, or retail managers. Knowing this will help you tailor your message and choose the best platforms to reach them.

Set Clear Objectives

What exactly do you want to achieve? Boost brand awareness? Drive sales? Build a loyal social media community? Your marketing strategy can’t do everything at once, so pick your battles. And please, make sure your goals are SMART — Specific, Measurable, Achievable, Relevant, and Time-bound.

Example: Instead of saying, “I want more followers,” try, “I want to gain 1,000 Instagram followers in three months by posting engaging content and running two giveaway campaigns.” See the difference?

Build a Strong Brand Identity

Your brand is your personality and trust me, nobody wants to hang out with someone who switches personalities every five minutes. Apple is the queen of this. The sleek ads, the minimalistic design, the futuristic vibes, you just know when you’re looking at an Apple ad.

Your visuals, messaging, and tone should scream your brand’s personality across every platform.

Consistency = recognition = trust. Simple math.

Use Data to Inform Your Decisions

Data is your bestie in this marketing game. Forget guesswork because the numbers don’t lie. Check what worked (and flopped) in past campaigns. Study customer behaviour. Stay updated on market trends. Use tools like Google Analytics, Instagram Insights, and email performance reports to guide your next move.

If the data says your audience prefers video content, don’t waste time creating long blog posts. Give the people what they want!

Use a Mix of Channels

Don’t put all your eggs in one basket, unless you’re making an omelet. Use different channels to reach your audience:

1. Instagram for visuals and engagement
2. Email marketing for personalised updates
3. Google Ads for reaching a broader audience
4. TikTok for fun, snappy content

Diversifying your channels gives your brand more chances to be seen and loved.

Focus on Customer Experience

Marketing isn’t just about what you’re selling. It’s about how you make people feel. Engage with your audience in the comments, reply to DMs, and ask for feedback. When customers feel heard and valued, they stick around and they tell their friends too.

A happy customer = free marketing. Period.

Measure and Analyse Results

Here’s the tea, measuring your results isn’t a one-time thing you do at the end of the campaign. It’s something you should be doing all the time.

Set your KPIs (Key Performance Indicators) from the jump whether it’s reach, conversions, or engagement. Track your progress, tweak your strategy, and keep optimising for better results.

Pro Tip: Use tools like Google Analytics, Meta Insights, and email marketing platforms to keep an eye on those juicy numbers.

Creating a killer marketing strategy isn’t rocket science. It’s about understanding your audience, setting clear goals, and being consistent. Whether you’re a small business owner or just a marketing nerd (like me), these seven tips will help you level up your marketing game.

If you’ve made it this far, congratulations, you’re officially my marketing twin! 🫶🏽 Don’t forget to follow my YouTube channel if you’d love to put a face to the name or learn more about marketing.

Happy marketing!