Portfolio
A deeper look at the projects and case studies I've worked on.
Marketing Coordination for FinTech startup
Enhanced brand storytelling and audience engagement through structured, high-quality content
SoftSuite Version 3 Product Launch
Generated 120+ demo sign-ups within the first two weeks of the campaign.
Google Ads Lead Generation for HR Tech Product
The results of this campaign speak for themselves, as it generated 250+ qualified leads in six weeks, achieved a 6.3% CTR, reduced cost-per-lead by 27%, and improved conversion tracking accuracy and ROI.
SoftSuite Thought Leadership Webinar Series – Product Marketing Lead
I led the end-to-end strategy and execution of the webinar series, ensuring alignment between marketing, product, and sales goals.
Case Study: Veganuary Campaign Strategy for Natural Food & Snacks Brand
Multi-campaign strategy to engage new audiences during Veganuary and position the brand as a trusted partner in plant-based transitions
Strategic Case Study: LinkedIn Lead Generation for B2B Office Solutions
B2B lead generation campaign combining organic content strategy with paid LinkedIn campaigns
Brands I've Worked With
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