My projects
A deeper look at the projects and brands I've worked with.
heyFinance
Enhanced brand storytelling and audience engagement through structured, high-quality content
Brand: heyFinance
SoftSuite Version 3 Product Launch
Generated 120+ demo sign-ups within the first two weeks of the campaign.
Brand: SoftSuite
Google Ads Lead Generation for HR Tech Product
The results of this campaign speak for themselves, as it generated 250+ qualified leads in six weeks, achieved a 6.3% CTR, reduced cost-per-lead by 27%, and improved conversion tracking accuracy and ROI.
Brand: SoftSuite
SoftTax
Reached 20,000+ government and business professionals through online and offline campaigns
Brand: SoftTax
SoftSuite Thought Leadership Webinar Series – Product Marketing Lead
I led the end-to-end strategy and execution of the webinar series, ensuring alignment between marketing, product, and sales goals.
Brand: SoftSuite
Community Management & Corporate Engagement Projects At SoftAlliance
Supported the development and promotion of SoftAlliance for Good (SAFG), the company’s CSR initiative focused on creating sustainable social impact.
Brand: SoftAlliance
Brands I've Worked With
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